The Trade Marketing Manager plays a crucial role in developing and executing trade marketing strategies to support brand growth and market expansion. This role involves close collaboration with sales and marketing teams to ensure alignment with brand strategy, optimize promotional activities, and enhance market presence across multiple channels.

Ferdinand Bilstein South East Europe d.o.o. was founded in 2003 as a subsidiary of the German company Ferdinand Bilstein GmbH + Co. KG, a family and independent company specialized in the production and sales of spare parts for passenger and commercial vehicles. Ferdinand Bilstein GmbH + Co. KG was founded in 1844 in Ennepetal, Germany. In 2012, the company has implemented the bilstein group as a single umbrella under which the internationally strong product brands febi, SWAG and Blue Print are united. They stand both individually and jointly for high-quality, precise-fit spare parts in OE matching quality. Grouped together, the range of over 60.000 different products is as broad as it is deep and all parts meet the most stringent requirements for production quality and fitting safety. This unique range is supplemented by practice-oriented services and solutions which are applied where it is important – on the spot in the independent workshops. As a leading specialist in the Automotive Aftermarket, the bilstein group provides important stimuli for the global market through its product quality, security of supply and service innovations. The constantly expanding range is as strong an argument as the manufacturing expertise. For it is this expertise which ensures that quality and fitting safety are put to the test over and over again. One of the bilstein group’s other strengths is its outstanding logistics. Customers and partners can always rely on individually customized solutions – anywhere in the world. As a corporate group with international operations, the bilstein group is represented in a large number of global markets and different locations.

Ferdinand Bilstein South East Europe d.o.o, headquartered in Belgrade, manages the operations of the bilstein group in the South East Europe on the following markets: Hungary, Italy, Romania, Moldova, Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Serbia, Macedonia, Bulgaria, Albania, Greece, and Cyprus.

Contact info:
Vuk Matovic, Regional HR Manager
vuk.matovic@bilsteingroup.com

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• Develop a comprehensive trade marketing strategy using insights from sales and marketing, ensuring alignment with overall brand objectives.
• Execute trade marketing plans across different regional markets, driving brand awareness and sales growth.
• Promote core brand values consistently across product categories and channels.
• Create and implement category/channel promotion plans to maximize revenue and market share.
• Oversee the development and distribution of marketing materials and content for trade initiatives.
• Develop detailed weekly and daily plans for TM specialists, ensuring seamless execution.
• Ensure accurate and timely reporting in the CRM system.
• Design and implement incentive programs for TM specialists to drive performance.
• Conduct periodic field visits with TM specialists to assess market conditions and gather insights.
• Organize regular meetings with the sales team to discuss market trends, competitor activity, and campaign performance.
• Participate in the recruitment and selection of TM specialists, ensuring a high-performing team.
• Establish a structured database for workshops, retail points, customer branches, while designing effective reporting methods.
• Define KPIs for both personal performance and TM specialists, in collaboration with the Regional Marketing Director
• Ensure proper use and maintenance of TM-related equipment, such as company vehicles, laptops, and mobile devices.
• Collaborate with management to define the TM budget and allocate resources effectively.
• Lead and facilitate industry training sessions, managing technical trainers, and staff responsible for direct engagement with service centres.

• Proven experience in trade marketing, category management, or a related field.
• Strong strategic thinking and analytical skills to develop data-driven marketing plans.
• Excellent communication and collaboration skills to work cross-functionally with sales, marketing, and external stakeholders.
• Ability to manage multiple projects, meet deadlines, and drive execution in a fast-paced environment.
• Proficiency in CRM systems and reporting tools.
• Strong leadership abilities with experience in managing and motivating teams.
• Problem-solving mindset with a focus on continuous process improvement.
• Fluent in English.

• Private Health Insurance
• Personal Development Plan
• Discount On Our Products
• Adaptation Period for New Moms
• Day-Off for Your Special Day
• Moving Voucher
• Summer Fridays
• Other Gifts & Perks